A collection of useful information related to internet business and internet marketing.

Why Retail Loves E-Mail
The Powerful Potential of Permission-Based E-Mail
Searching for New Customers in the Recession?
Where Marketers Get Information
Marketers Make Deeper Cuts
Shifting Media Dollars from TV to Digital
A Billion Internet Users, and Counting

Why Retail Loves E-Mail
Is e-mail marketing recession-ready?
… promotional e-mail volume accelerated in October and reached a peak in December when retailers sent consumers a monthly average of 14.6 e-mails.
“That was due largely to the fact that e-mail is cheap to administer and delivers an ROI far superior to paid search, catalogs and other marketing media.”

Nevertheless, for retailers with large advertising budgets, e-mail campaigns represent only a tiny fraction of their marketing budgets … http://www.emarketer.com/Article.aspx?id=1006919

The Powerful Potential of Permission-Based E-Mail
The majority of customers who receive e-mail from a company have a more positive image of that company.Really?
Getting consumers to sign up for permission e-mails may be difficult, but the effort is worth it when 84% said they liked receiving e-mail from companies they had registered with—and more than one-half saved the messages for later review.
“E-mail builds loyalty and brand awareness and drives on- and off-line behavior,”
More importantly, consumers often took easily measurable actions such as booking online, clicking links and downloading coupons after receiving e-mail from a travel company.
http://www.emarketer.com/Article.aspx?id=1006932

Searching for New Customers in the Recession?

The four basic search options are paid search, contextual advertising, paid inclusion—all three are types of advertising—and search engine optimization (SEO).
All four options will experience increased spending through 2013. By then eMarketer estimates total US search marketing outlays will surpass $23 billion.
“Paid search’s effects are immediate, but marketers need to spend consistently for sponsored-link ads to appear in search queries,” says Mr. Hallerman. “SEO takes time, and marketers need to constantly maintain their Websites to sustain high organic results.”
“Customers are going to search engines because they are looking for better deals,” says Mr. Hallerman. “And marketers are going to search engines because that’s where the customers are.”

http://www.emarketer.com/Article.aspx?id=1006920

Where Marketers Get Information (FEBRUARY 24, 2009)
Who really knows what is going on?
Marketing budgets are tight (see Marketers Make Deeper Cuts). As a result, more pressure than ever is being placed on marketers to make the right business and buying decisions.But in this economic environment, that’s not easy.
Nevertheless, market research professionals will still rely on surveys, syndicated research and focus groups, in that order.
When it comes to selecting suppliers to provide the research, marketers rate the quality of data as the most important attribute, followed by the ability to derive insights from the data.
http://www.emarketer.com/Article.aspx?id=1006933

Marketers Make Deeper Cuts
The ad outlook has worsened.
“With so many marketers chopping their budgets, traditional media—such as print and TV—will see additional dollars flow online.” http://www.emarketer.com/Article.aspx?id=1006929

Shifting Media Dollars from TV to Digital
Our own empirical results showed us that our online investments were performing substantively better at generating leads. We have a clear obligation to our franchisees to stimulate clear and tangible leads, not just positive preference.
As we looked at each of those campaigns or programs, we measured the number of leads that we got from them and the ultimate cost per lead. Of course we made some investments where we didn’t get a lead back.
http://www.emarketer.com/Article.aspx?id=1006926

A Billion Internet Users, and Counting
It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat.
Either way you count, one thing few prognosticators foresaw in 1995 was that the US would have only the second-largest online population when the Internet hit the billion-user mark. China ranks No. 1.
“China has taken the lead in the number of Internet users worldwide, and today only about 20% of its residents are online,” said Lisa E. Phillips, eMarketer senior analyst. “While China will continue to lead the world in Internet users, look for India to eventually overtake the US, Japan and Germany.”
“The second billion will be online before we know it,” said Mr. Abraham, “and the third billion will arrive even faster than that.”
http://www.emarketer.com/Article.aspx?id=1006899

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